Privacy Policy for Funki Litles

Last Updated: Jan 13th, 2026 | Effective Date: Jan 6th, 2026

At Funki Litles (“we”, “our”, or “us”), your privacy is at the core of our “Funki” community. We act as a Data Fiduciary under the Digital Personal Data Protection Act (DPDPA), 2023. This policy explains how we collect, use, and protect your digital personal data when you shop with us or interact with our brand on social media

1. Notice and Consent

We process your personal data only after obtaining your free, specific, informed, and unambiguous consent. By clicking “I Agree” on our website or by making a purchase, you signify your agreement to the processing of your data for the specified purposes below. You may withdraw this consent at any time by contacting us at contact@funkilitles.com

2. Information We Collect :

We collect the following “Digital Personal Data”:

  • Direct Identifiers: Name, shipping/billing address, phone number, and email.
  • Transaction Data: Order history and cart contents (used for Abandoned Cart reminders).
  • Payment Information: Handled directly by PCI-DSS compliant partners (PhonePe/RazorPay). We do not store your full card numbers or UPI PINs.
  • Technical Data: IP address, cookies, and device identifiers collected via the Meta Pixel for advertising.

3. Marketing, Sales, and Promotions

We use your data to grow our brand and keep you updated:

  • Meta Ads (FB/Instagram): We use tracking pixels to show you personalized advertisements.
  • WhatsApp Marketing: We may send promotions or order updates via WhatsApp if you have opted in. You can stop these at any time by replying “STOP.”
  • Abandoned Cart Emails: If you leave items in your cart, we may send up to two (2) reminder emails to help you complete your purchase.

4. AI-Driven Insights and Social Media “Scraping”

To improve our products and service, we use Artificial Intelligence to analyze public interactions:

  • Public Sentiment Analysis: We use AI tools to analyze public comments, reviews, and mentions on our official social media pages (e.g., Instagram/Facebook comments).
  • Purpose: We process this data to identify product trends, fix service issues, and respond to feedback.
  • Privacy Guardrail: Our AI is configured to prioritize de-identified aggregate data. We do not use social media scraping to build secret profiles of individuals for “dark pattern” marketing.

5. Use of Third-Party AI Tools

We leverage advanced AI models to serve you better:

  • Customer Support (Meta Suite): These tools power our chat responses. Please avoid sharing sensitive financial data (like PINs) in chat boxes.
  • Design : Used for marketing visuals. No customer personal data is shared with our design tool.

6. Your Rights as a “Data Principal”

Under the DPDPA 2023, you have the following rights:

  • Right to Access: Request a summary of the data we process about you.
  • Right to Correction/Erasure: Request that we update or delete your data (subject to tax/legal retention periods).
  • Right to Nominate: You may appoint a person to exercise your rights in the event of your death or incapacity.
  • Right to Redressal: If you are unhappy with our response, you can complain to the Data Protection Board of India.

7. Children’s Privacy

We do not knowingly process data of children under 18 without verifiable parental consent. We do not perform behavioral tracking or targeted advertising directed at minors

8. Data Storage & Security

Your data is securely stored on servers in India. We implement “Reasonable Security Practices” to prevent data breaches. Logs of data processing are maintained for at least one year.

9. Grievance Redressal

In accordance with the law, please contact our Grievance Officer at the email below for any privacy concerns:

  • Email: contact@funkilitles.com
  • Contact – +91 6284-452-707
  • Grievance Officer – Silky
  • Timeline: We will acknowledge your grievance within 24 hours and resolve it within 15 days.